Decision Stories

These aren't polished case studies. They're the real decisions behind the outcomes—what I saw that others missed, what I chose (and didn't choose), and what I learned.

Stakeholder Navigation AI Product Strategy Cotecna Aug 2024 – Jul 2025

Import Compliance System

Building products for government means building trust first. Then we transformed compliance with AI.

2 Government Pilots • 5x Efficiency

User Research & Empathy Cotecna May 2023 – 2025

LIMS Transformation

Stakeholders blamed training. Users blamed the system. I found the real problem.

15% → 95% adoption in 30 days

User Validation Cotecna Aug 2023 – Dec 2023

PDF Reporting Feature

Validating user needs before building to ensure feature adoption.

70% time reduction in reporting

Global Product Scaling Cotecna Aug 2022 – Aug 2023

Mobile Inspection Platform

One product, multiple countries, countless edge cases.

Report time: 2-7 days → 15 minutes

Strategic Product Vision Cotecna Jan 2023 – Jun 2023

Real-time Tracking

Building strategic product vision that aligns with business objectives.

$1.1M deal closed

First-Mover Strategy Kreate Jan 2021 – Aug 2021

Energy Bid Platform

When the market opened, we were ready. Competitors weren't.

35% market capture on launch day

AI/ML Product Management Kreate 2019 – 2022

REDFx Solar Forecasting

First in India to get weather data from an Indian agency. Then we built the ML system that used it.

$1.2M verified customer savings

Mobile UX Optimization Kreate Jul 2018 – Jan 2021

Mobile Trading

Optimizing mobile UX for real-time energy trading workflows.

98.7% increase in app-based trades

Process Innovation Tata Power Jan 2017 – Jun 2018

E-Certificate Order System

Streamlining renewable energy certificate processes for efficiency.

200+ daily orders processed

Enterprise Transformation Tata Power Oct 2014 – Sep 2015

SAP EPM Implementation

Led India's first SAP implementation customized for power trading.

India's first in power trading

Product-Market Fit e-Oriel Jun 2007 – Jun 2008

E-commerce Platform

Building India's early web presence for small businesses.

70% month-on-month growth